Tina Heinonen

Senior Registrations Specialist
Learning & Development
We travel not to escape life, but for life not to escape us.”

For a few years, Tina was cooking on a restaurant flat-top, baking (U.P.) pasties, and managing 10 staff members, acquiring an array of experience that can only be learned by owning a business. Along with fully understanding the small business environment and lending a hand whenever needed, developing internal and external customer relationships has been instrumental to her success. Every day she provides excellent customer service and strives to create positive relationships with MRA members while fulfilling their training needs. In her free time, she likes to travel and enjoy the recreation Wisconsin has to offer.


Besides owning a café and going the extra mile every day, Tina has over 23 years of experience in marketing and communications. Her professional background includes leadership, customer service, promotions, graphic design, and HR. At MRA, she leads the training registration and promotion team and helps guide members to the most appropriate training plan. “When it comes to learning and development, I look to understand member needs so we can provide the solution they really need.” She is a continuous improvement leader, a trusted business partner, and team champion committed to a positive experience for everyone involved.

Key Accomplishments

  • Headed up multiple, annual fundraising events to raise over $100,000 each year for local chapter of a national nonprofit organization.
  • Successfully opened and operated a small-town café.


Tina earned her bachelor of science in communications from UW-Platteville, WI, with minors in journalism and business.

Professional and Community Activities

Tina has participated in the American Cancer Society’s Road-to-Recovery Program