New WI Building: MRA Employees
Wisconsin Office Building Exterior

EAA Summer Staff Conference

Conferences & Events

Location & Dates

Join the fun as we Drive HR Forward together!

  • Overview


    2022 EAA Summer Staff Conference Logo

    MRA – The Management Association is thrilled to host the 2022 EAA Summer Staff Conference July 24-27 in Milwaukee, Wisconsin. We look forward to bringing everyone back together in-person after two momentous years apart.

    Join your peers from employer associations nationwide as we Drive HR Forward and share best practices, attend educational sessions, and build valuable relationships.

    This year’s exciting event will include:

    • 14 educational sessions – 10 general sessions and 4 breakout sessions
    • 4 professional tracks (Membership & Marketing, Consulting Services, Training, and Research & Surveys)
    • 3 dinner receptions & activities

    12 HRCI/SHRM-CP credits have been applied for.

  • Location and Contact

    Location and Contact

    A Warm, Wisconsin Welcome!

    Welcome to Wisconsin, nestled in the heartland of America. Bordered by the crystal shorelines of two Great Lakes – Michigan and Superior and set amongst rolling hills carved by ancient glaciers.

    As America’s Dairyland, we know a thing or two about cows and cheese, but we’re also the nation’s #1 producer of cranberries and home to the unmistakable rumble of Harley Davidson motorcycles. We dine at supper clubs, toast with old fashioned cocktails and indulge in comforts like Friday night fish fries, frozen custard, beer and brats.

    We’re cheesehead-wearing, diehard fans of our three favorite teams – the Green Bay Packers, the Milwaukee Brewers, and the reigning NBA Champs - Milwaukee Bucks. We let loose at the world’s largest music festival and splash around at the Water Capital of the World.

    We’re a state known for its friendly Midwestern people, a hardy attitude, and strong work ethic. This summer we open our doors to you, our peers and friends, as we “Drive HR Forward” together. We can’t wait to show you around!

    Wisconsin Office Building Exterior
    Wisconsin Front Lobby Screen & Desk
    Wisconsin Training Room


    MRA – The Management Association
    N19W24350 Riverwood Drive
    Waukesha, WI 53188

    Google Map

    If you have additional questions, please contact:

    Kim Mitschke, CMP
    Conference & Events Manager
    [email protected]

  • Agenda


    Sunday, July 24, 2022

    Time Session / Activity
    5:30 p.m. - 8:30 p.m. Registration & Welcome Reception at Eld+Rime

    Monday, July 25, 2022

    Time Session / Activity
    8:00 a.m. - 8:30 a.m. Breakfast
    8:30 a.m. - 8:40 a.m. Welcome
    8:40 a.m. - 9:00 a.m. Ope! Welcome to Wisconsin
    9:00 a.m. - 10:00 a.m. What CEOs Really Want from an Employer Association (Panel)
    10:00 a.m. - 10:15 a.m. Break
    10:15 a.m. - 11:15 a.m. Technology Today – Security, Customer Experience, and Process Efficiencies
    11:15 a.m. - 11:30 a.m. Break

    11:30 a.m. - 12:30 p.m.

    Breakouts 1: Growth

    Marketing & Membership - Membership Models and Pricing Structures

    Research & Surveys - Hot Topic Research – Knowing What and When to Poll Your Membership

    Training - Hybrid, Remote, In-Person - What is the Right Mix for Training?

    Consulting Services - Building a DEI Plan from the Ground Up and Helping Members in the Process

    12:30 p.m. - 1:30 p.m.

    Tour of the MRA Office


    1:30 p.m. - 2:30 p.m.

    Breakouts 2: Excellence in Service

    Marketing & Membership - Member Engagement and Retention, and Prospect Nurturing

    Research & Surveys - The Call for "Fresh" Data – The Future of Compensation Research in a Rapid Changing Market

    Training - How Can We Leverage Our Own Training to Provide Excellence?

    Consulting Services - Garnering an Unforgettable Member Experience with Flawless Consulting

    2:30 p.m. - 2:45 p.m. Break
    2:45 p.m. - 3:45 p.m. Where Have all the Workers Gone? "The Great Sansdemic"
    3:45 p.m. - 3:50 p.m. Closing Comments
    5:30 p.m. - 9:00 p.m. Evening Reception at The Yard at Iron Horse Hotel

    Tuesday, July 26, 2022

    Time Session / Activity
    8:00 a.m. - 8:30 a.m. Breakfast
    8:30 a.m. - 8:35 a.m. Welcome
    8:35 a.m. - 9:35 a.m. Employee Commitment – Can it be Harnessed?
    9:35 a.m. - 9:45 a.m. Break
    9:45 a.m. - 10:45 a.m. Voice of the Member – Are You Listening? (Panel)
    10:45 a.m. - 11:00 a.m. Break

    11:00 a.m. - 12:00 p.m.

    Breakouts 3: Roundtables

    Marketing & Membership - Share Marketing Success Stories on Membership and NDR Growth

    Research & Surveys - Best Practices for Increasing Member Involvement and Participation in Surveys

    Training - Learning Management Systems (LMS) - The Good, the Bad, and the Ugly

    Consulting Services - What Members Want – Exploring New HR Products, Services, and Trends that Deliver

    12:00 p.m. - 1:00 p.m. Lunch

    1:00 p.m. - 2:00 p.m.

    Breakouts 4

    Marketing & Membership - Strategies for Moving HR Consulting Services into the Future

    Research & Surveys - TBD

    Training - Microlearning from an Association Perspective

    Consulting Services - The Power of Questions

    2:00 p.m. - 2:15 p.m. Break
    2:15 p.m. - 2:30 p.m. EAA - What's New in 2022
    2:30 p.m. - 2:45 p.m. HRCI Partnership Update
    2:45 p.m. - 3:45 p.m. Creating and Maintaining a Championship Culture
    3:45 p.m. - 3:50 p.m. Closing Comments
    5:30 p.m. - 9:00 p.m. Evening Reception at the NorthSouth Club

    Wednesday, July 27, 2022

    MRA Backstage -
    MRA is pulling back the curtain and sharing an insider's view of some of our most successful and interesting initiatives.

    Time Session / Activity
    8:00 a.m. - 8:25 a.m. Breakfast
    8:25 a.m. - 8:30 a.m. Welcome
    8:30 a.m. - 9:00 a.m. Session 1: MRA Intern Program: Engaging the Next Generation of Leaders
    9:00 a.m. - 9:30 a.m. Session 2: Hotline for Growth and Engagement
    9:30 a.m. - 9:45 a.m. Break
    9:45 a.m. - 10:45 a.m. My Journey from Boxing Ring to Boardroom - 5 Essential Virtues for Life & Leadership
    10:45 a.m. - 11:00 a.m. Closing Comments
  • Sessions


    Monday, July 25, 2022

    Alex Wehrley

    8:40 a.m. - 8:55 a.m.
    Ope! Welcome to Wisconsin
    Alex Wehrley


    9:00 a.m. - 10:00 a.m.
    What CEOs Really Want From Your Employer Association
    Panel Discussion

    Dive inside the minds of CEOs to discover what they really want from your employer association. Gain critical insight and advice from the top about how you can help them move the needle and best support the success of their business. Your EA values positive relationships with key decision makers and wants to build additional revenue from current association members. Hear the unvarnished truth from three CEOs who have been asked to “let it fly.”

    Katy Archer

    10:15 a.m. - 11:15 a.m.
    Technology Today – Security, Customer Experience, and Process Efficiencies
    Katy Archer, MRA

    Join us as we discuss the current trends and needs to ensure your security and environment is safe and secure. Learn more about how technology can save time and money for your company – while delivering faster service. We’ll also outline the continuing evolution and increased expectations of our members/customers and how technology assist to create those WOW moments.

    Jim Morgan

    2:45 p.m. - 3:45 p.m.
    Where Have all the Workers Gone? "The Great Sansdemic"
    Jim Morgan, MRA

    We have seen a seismic shift in the balance of power between the employee (gaining it) and the employer (losing it), exasperated by the pandemic but inevitable, nonetheless. What happened and, more important, what can employers do about it?

    Tuesday, July 26, 2022

    Kristie Haase

    8:35 a.m. - 9:35 a.m.
    Employee Commitment – Can it be Harnessed?
    Kristie Haase, MRA

    With concerns of employee retention at an all-time high, member companies need to understand their risk of staff turnover. Traditional measurements of Employee Engagement surveys have helped; but is there a more targeted approach? MRA’s Survey Team is designing an assessment to measure three key constructs of employee commitment, and how they impact retention. Join us as we share the theory and research behind the assessment; and how the assessment can complement the services of an EA.

    9:45 a.m. - 10:45 a.m.
    Voice of the Member – Are You Listening?
    Panel Discussion

    What’s on the minds of your members? Do you know what they’re thinking? Are you asking? How are you translating that message into action to serve their needs? In this session, our panel will share the methods they’ve used to hear the voice of their members and customers. We’ll also learn about the results of their practices and how they measure success.

    Peter Feigin
    Kelly Kauffman

    2:45 p.m. - 3:45 p.m.
    Creating and Maintaining a Championship Culture
    Peter Feigin and Kelly Kauffman, Milwaukee Bucks

    The Milwaukee Bucks has a fast-paced performance culture based on finding the right people for the right jobs. The last 7 years have been focused on growing the business by opening, owning, and operating Fiserv Forum, meeting their objective of winning an NBA championship on the court, and becoming the best sports and entertainment company off the court. This presentation will outline the building blocks of change.

    Wednesday, July 27, 2022

    Hector Colon

    9:45 a.m. - 10:45 a.m.
    My Journey from Boxing Ring to Boardroom - 5 Essential Virtues for Life & Leadership
    Héctor Colón, Servant-CEO, President and CEO, Lutheran Social Services Of Wisconsin and Upper Michigan

    Five essential virtues influenced Héctor Colón’s path from being bullied, to a boxing champion, to the boardroom. These virtues have transformed him into the person and leader he is today.

    As president and CEO of one of the largest human services organizations in the Midwest, Colón’s leap of faith has made a significant difference and impact on the greater good. He will reveal the miracles that followed his “yes” to leading with a servant heart, which include a $17.8 million turnaround at Lutheran Social Services of Wisconsin and Upper Michigan.

    You are sure to be moved by Colón’s provocative, touching, and inspirational story. And you too will learn and explore how the five essential virtues can change bring out the champion in you.

  • Evening Receptions

    Evening Receptions

    Sunday, July 24, 2022

    5:30 p.m. - 8:30 p.m.

    Join us for registration and a welcome reception at the comfort of the Renaissance Milwaukee West.

    Monday, July 25, 2022

    5:30 p.m. - 9:00 p.m.
    The Yard at Iron Horse Hotel

    Relax and enjoy a beautiful Wisconsin summer evening under the stars.

    Tuesday, July 26, 2022

    5:30 p.m. - 9:00 p.m.
    NorthSouth Club

    Pack your flannel and sharpen your ax! Join us for a fun filled evening between the rugged north woods and sunny southern deck shuffleboards.

    Watch Video

  • Registration



    • $650 Early-Bird Rate (through 6/8/22)
    • $700 Standard Rate (6/9/22 – 7/8/22)

    Registration Closes: Friday, July 8, 2022


    1. In the "Location & Dates" box in the banner above, select "Waukesha, WI" in the "Location" drop-down and "Sun, July 24, 2022 | 8:30 AM" in the "Dates/Times" drop-down. Then click the "Pricing & Details" button.
    2. In order to complete registration, you must create an MRA account. To do so, click the "create an account" link, fill out the required fields, and click the "Create new account" button.
    3. The conference will be added to your shopping cart, complete the checkout process, and a transaction receipt and confirmation email will be sent to you.

    Group Registration:
    To register a group, please contact MRA Registrations at 262.696.3319 or [email protected].

    HRCI Alliance Discount:
    To apply your HRCI Alliance conference discount of $500, please contact MRA Registrations at 262.696.3319 or [email protected].

    Conference Cancellation Policy:
    All cancellation requests must be made by Friday, July 8. Due to the requirement to confirm participation counts, cancellations received after Friday, July 8, cannot be refunded.

  • Hotel and Transportation

    Hotel and Transportation

    Hotel Accommodations:

    Welcome to Renaissance Milwaukee West, offering sophisticated style and brilliant service. Minutes away from the charming Village, this Wauwatosa hotel is ideally situated in the heart of metro Milwaukee, just a short drive from the excitement the Milwaukee area has to offer!

    Renaissance Milwaukee West
    2300 North Mayfair Road
    Wauwatosa, WI 53226

    Google Map

    Room Rate: $179/night + taxes, fees
    Group rate dates: July 23 – July 27, based on hotel availability
    Booking Deadline: Friday, July 8, 2022

    Check-in: 4:00 p.m. Central
    Check-out: 12:00 p.m. Central

    Room Reservations:
    To make a hotel reservation, please click on the button or call the hotel directly at (414) 771-2300 and mention the EAA Summer Staff Conference to secure your guest room at the discounted group rate of $179+ taxes, fees.

    Reserve Now!

    Hotel Cancellation Policy:
    Room cancellations must be completed 48 hours prior to arrival to avoid cancellation fees.

    Conference Transportation:

    Mitchell International Airport (MKE) is located 16 miles from Renaissance Milwaukee West. Airlines serving the airport include:

    Air Canada Alaska Airlines American Airlines United Airlines Delta Air Lines
    Frontier Airlines JetBlue Airways Southwest Airlines Spirit Airlines Sun Country Airlines

    Airport Rideshare:
    Uber & Lyft pickup is located next to Baggage Claim 2. Exit Baggage Claim by "Exit to Ticketing" signage. Always confirm that you are getting in the correct vehicle with the designated driver shown on the app.

    Airport Taxi:
    Taxi service is available via the taxi pickup station located outside of Baggage Claim 3. Cross the Baggage Claim roadway and follow the signs to the taxi lane behind the rental car area.

  • Sponsorship


    Sponsoring MRA events is a tremendous opportunity to bring your message of business value to our growing membership of organizations HR professionals and business leaders. Our members represent all industries including manufacturing, service, distribution, finance and health care! 80% of event attendees are new at each event offering you the opportunity to network with new contacts. We are very excited about the event this year and hope you can join us!

    For more information on corporate sponsorships, contact Jim Morgan at 262.696.3331 or [email protected].

Thank You to Our Sponsors!