Keith Peterson

Keith Peterson

VP, Learning & Development
Learning & Development
MRA Leadership
A word of encouragement from a teacher to a child can change a life. A word of encouragement from a spouse can save a marriage. A word of encouragement from a leader can inspire a person to reach his or her potential.”
John C. Maxwell

Keith loves to tell stories, motivate teams, and help people find their personal gifts. He’s passionate about mentoring others and helping organizations build and lead effective teams. He leads MRA’s Learning & Development division, with responsibilities to expand leadership and HR training programs and educational offerings, including scheduled/public programs, tailored onsite training, and virtual e-learning throughout MRA’s four-state Midwest footprint.


Keith is a marketing leader, trainer and educator, and keynote speaker. He’s a highly influential and collaborative executive best known for creating motivated, high-performing teams. As an HR industry veteran, Keith brings to MRA considerable knowledge and expertise from his 25-year HR industry career. Most recently he served as the vice president of marketing at Ceridian, a global human capital management software company.

Key Accomplishments

  • Developed and managed the go-to-market strategy, planning, and execution for a diverse portfolio of HR services.
  • Delivered hundreds of leadership and HR thought leadership sessions at customer events, via webinars, at employee meetings, and at industry events.
  • Built and led numerous successful learning and development programs, including an annual customer training conference with attendance of over 2,000 HR professionals.


Keith holds a master’s degree in journalism and public relations and a bachelor’s degree in journalism from the University of Wisconsin–Madison.


Keith’s popular presentations and seminars focus on effective communications, teamwork, leadership, and the use of humor to build and sustain relationships and improve performance.

Professional and Community Activities

Keith serves on the board of River Valley Church and also serves on the board of Descendant’s International (a marriage preparation and enrichment ministry).