John Limbach

John Limbach

VP, Member Relations
Member Relations
MRA Leadership
An idea can turn to dust or magic, depending on the talent that rubs against it.”
William Bernbach

Focusing on growth and the member experience, John has a talent for truly listening to proactively identify and resolve challenges, reverse negative trends, improve communication, control costs, automate production, and improve sales programs and training to maximize productivity and revenue generation. John joined MRA because he truly believes in the member mission. He greets each day looking forward to sharing this mission with the next new MRA members and engaging with current members to ensure that all can benefit from MRA’s cost-effective expertise to achieve their goals. An avid Green Bay Packer fan, John is the proud owner of one single share of stock in his beloved football team.


John is a proven leader with over 25 years of expertise selling quality, service, and value over price. Experience in working with and for foreign owned entities as well as public, private, and family-owned entities, he led an award-winning print and interactive publishing company as CEO for over 15 years. He has turnaround experience and has managed the execution and completion of a succession plan. He is an expert in developing and building successful sales and business development teams to grow companies exponentially while providing outstanding customer service.

Key Accomplishments

  • Designed customized image programs for commerce and tourism organizations throughout the United States.
  • Served as the first HR services territory manager for Wisconsin for a national payroll provider and as territory sales manager in Wisconsin for a leading soft drink company.
  • Managed an organization through execution and completion of a succession plan; skilled in organizational turnaround.


John holds a bachelor’s degree in business administration with a minor in biology from the University of Wisconsin-Eau Claire.

Professional and Community Activities

John has served on the External Advisory Board of Directors for the School of Arts & Sciences at his alma mater, where he was elected president of the student body during college years. He has coached girls’ softball, volunteers for wide variety of charitable organizations, and enjoys mentoring, coaching, and public speaking.

Social Media

See John's LinkedIn profile.