Aligning Culture, Values and Brand

HR Leadership Forum

When company values and brand don’t align with the real work that gets done in the company, employees can get frustrated. For example, an organization states it values quality, yet product is going out the door that does not meet quality standards. Explore HR’s role in ensuring organizational leaders and teams “walk the talk” concerning the organization’s values and brand.

Objectives for this session include:

• Take inventory of your company’s culture, values and brand.
• Identify how your organization lives your values and brand with customers, employees and vendors.
• Refresh and reactivate your culture and values as needed.