Sherrie Jo Cole

Sherrie Jo Cole

Member Relations Advisor
Member Relations
I can't change the direction of the wind, but I can adjust my sails to always reach my destination.
Jimmy Dean

As a two-time cancer survivor, Sherrie Jo has learned the true meaning of resilience, adaptability, and purpose. These qualities guide her every day in her role as a Member Relations Advisor for MRA – The Management Association, where she is dedicated to helping organizations grow by building strong, supportive member relationships. She lives by the belief that while she can’t change the direction of the wind, she can adjust her sails — a mindset that has carried her through personal challenges and professional success. She is also deeply committed to giving back, volunteering each year with various non-profit organizations to support and uplift my community.

Expertise

Sherrie Jo strives for customer service excellence with a proven ability to support both internal and external customers and members throughout every step of their journey. She is dedicated to understanding unique needs and delivering effective, timely resolutions that ensure satisfaction and foster strong, lasting relationships.

Key Accomplishments

  • Serves as the State Coordinator for TOPS Club Inc. in Wisconsin, providing guidance, support, and leadership to local chapters across the state and helping individuals achieve their health and wellness goals.
  • Developed and launched a digital program, equipping field offices with customizable tools and resources to independently host local seminars and events. The program aligned with the company's marketing strategy while allowing flexibility to meet specific customer needs, increasing engagement and brand consistency across regions.
  • Increased company volunteer participation for annual citywide event with over 14,000 attendees by more than 10%, resulting in cost savings of over $8,000 for the company.

Education

Bachelor of Arts degree in Professional Communications & Business Management from Alverno College in Milwaukee, WI.

Professional and Community Activities

Sherrie Jo is passionate about giving back to her church and community. She volunteers annually with various non-profit organizations, contributing her time and energy to causes that make a meaningful difference.