Fall Featured Event

Conferences & Events

Location & Dates

Conference Details

  • Home
    Creating a Winning Culture Logo

    Create a winning culture of your own!

    Hear from American Family’s Judd Schemmel and the Milwaukee Bucks’ Peter Feigin
    leaders who are creating winning cultures for their organizations.

    MRA’s Fall Featured Event--Creating Winning Cultures
    November 14, 2019
    8:30-10:30 a.m.
    Briggs & Stratton Corporation Conference Center

  • Agenda


    8:30-9:00 – Registration and Continental Breakfast

    9:00-9:45 – Session 1: Culture: A Roadmap to Change, presented by Peter Feigin, President, Milwaukee Bucks

    The Milwaukee Bucks is a fast-paced performance culture all based on finding the right people for the right jobs. Over the last five years ownership has outlined and defined a roadmap for change that include the lofty objective of winning an NBA championship on the court and becoming the best Sports and Entertainment company off the court. This presentation will outline the building blocks of change.

    9:45-10:30 – Session 2: Why Sports and Entertainment? Why Milwaukee? The Evolution of American Family presented by Judd Schemmel, Associate Vice President, American Family Insurance

    The first inquiry to American Family Insurance executives lately seems to be, “Talk to me about Milwaukee.” And, why not! Summerfest, The Brewers, building offices, venture capital, start-ups. And it is not just in Milwaukee. Melding corporate culture and strategy, American Family has engaged the sports and entertainment industries in serving their customer base, promoting their brand, recruiting talent and promoting job creation. Hear how it all fits together.

    10:30 – Closing Remarks

  • Speakers


    Peter Feigin, President, Milwaukee Bucks

    Feigin, Peter

    Peter Feigin brings more than two decades of dynamic corporate leadership to the Milwaukee Bucks, where he’s charged with spearheading the next chapter of this storied team’s legacy. His talents are the key to helping realize the Bucks’ transformational vision: a championship team playing in a state-of-the-art, multi-purpose arena that will drive the creation of new partnerships, new jobs and a new sense of community for the city of Milwaukee and the state of Wisconsin.

    Since taking over as president of the Milwaukee Bucks in October of 2014, Peter has completely reimagined, rebuilt and reenergized the team’s business operations, resulting in substantial increases in attendance, ticket revenue, merchandise revenue, partnership sales and TV viewership. He has assembled a top-flight management team and instilled a new corporate culture marked by accountability, collaboration and fun. The Bucks were named one of Milwaukee’s best places to work in 2017, and Peter’s inspired and tireless leadership was recognized with his being named the Milwaukee BizTimes 2015 CEO of the Year.

    Peter was instrumental in driving the vision, financing, planning, design and construction of Fiserv Forum, a $524 million, 17,500-seat sports and entertainment venue in downtown Milwaukee that opened on Aug. 26, 2018, as well as a new state-of-the-art training center for the Bucks, all of which is part of a 30-acre mixed-use development surrounding the project that will seamlessly link with existing developments on all sides to create a vibrant, urban community in the heart of Milwaukee. He has worked tirelessly to ensure that this historic project will be catalytic to the economic development of both the city of Milwaukee and the state of Wisconsin.


    Judd Schemmel, AVP – Community Investment and Partnerships, American Family

    Schemmel, Judd

    In this role, he leads the company’s philanthropic and charitable work, including oversight of two foundations - the Dreams Foundation and the Steve Stricker American Family Insurance Foundation - and the company’s matching gift, college scholarship, community grants and volunteer programs. Community investment is also responsible for the American Family Insurance Championship PGA Tour Champions annual golf tournament in Madison, Wisconsin. Judd also oversees the partnerships work of American Family which is comprised of its sports and entertainment relationships including the Milwaukee Brewers, Green Bay Packers, and Summerfest amongst others.

     Judd joined American Family in 2013 as federal government affairs director. Previously, he was president of Edgewood High School in Madison. Judd also has experience working for a statewide education-based trade organization. Judd earned both undergraduate and law degrees from Marquette University in Milwaukee.


  • Sponsorship


    Sponsoring MRA events is a tremendous opportunity to bring your message of business value to our growing membership of organizations HR professionals and business leaders. Our members represent all industries including manufacturing, service, distribution, finance and health care! 80% of event attendees are new at each event offering you the opportunity to network with new contacts. We are very excited about the event this year and hope you can join us!

    For more information on sponsorship and exhibit booths, call Katie Chapman at 262.696.3365 or

    Signature Sponsors: 

    Ansay & Associates Logo
    Paylocity Logo





    Creative Business Interiors Logo
    Digicopy Logo
    Ultimate Software Logo

Thank You to Our Sponsors!

Signature Sponsors:






Let's Talk!

To find out more about the services we offer, or to speak with a specialist about your specific needs, complete this form and one of our experts will reach out to you shortly.

Can’t wait? Call us now at 800.488.4845.

Sr HR Roundtable header image
Senior HR Roundtable
Leadership & Management & Supervision
Find a date
HR Generalist/Manager Roundtable header image
HR Generalist/Manager Roundtable
Leadership & Management & Supervision
HR Compliance
Find a date