Beyond Benchmarking
Kristie Haase
Unlocking the Power of Employee Feedback in Your Benefits Strategy
Offering a compelling benefits package is no longer optional; it can be essential to attracting and retaining employees. Many organizations rely on benchmarking to shape their benefits strategy, comparing offerings to those of peers in their industry or region. While this provides valuable context, it doesn’t answer the most critical question: Are your benefits meeting the needs of your employees?
That’s where custom surveys come in.
From Assumptions to Insight
A custom benefits satisfaction survey—designed by experts who understand both HR strategy and survey methodology—goes beyond surface-level comparisons. It captures direct feedback from your employees, revealing what they truly value, where they feel supported, and where gaps may exist.
This isn’t just about data. It’s about listening.
When employees feel heard, they’re more likely to be engaged, loyal, and productive. And when organizations act on that feedback, they can align their benefits investment with what matters most to their workforce.
Why Custom Matters
Unlike off-the-shelf surveys, custom surveys are tailored to your organization’s unique culture, goals, and workforce demographics. They allow you to:
- Ask the right questions—ones that reflect your specific benefits offerings.
- Dig deeper into areas like mental health support, flexibility, retirement planning, and more.
- Analyze results in a way that leads to actionable change.
And because they’re developed by experts, you get more than just a survey—you get a strategic tool that drives meaningful outcomes.
The Bottom Line
Your benefits strategy shouldn’t be built on assumptions. It should be built on insight.
Custom employee surveys—like a benefits satisfaction survey—help you move from guessing to knowing. They give you the clarity to invest wisely, the confidence to communicate effectively, and the credibility to show your employees that their voices matter.
Ready to go beyond benchmarking? Let’s talk about how a custom survey can transform your benefits strategy.
