If you watched the Patriots vs. Ravens game last Sunday you not only witnessed the Patriots lose for the first time this season, you saw the kickoff to the National Football League’s (NFL) Salute to Service, the League’s year-round effort to honor, empower and connect with our nation’s service members, veterans and their families. It’s an opportunity for fans and the NFL's 32 clubs to demonstrate their gratitude for the sacrifices of our heroes.
How cool is that?
This national platform of awareness has us inspired to spread the love within our own organizations. How can businesses put a spotlight on service members? With Veteran’s Day just around the corner, here are six ideas to consider starting or adding to your company’s efforts to support and honor America’s heroes.
Hire a Veteran
Have an opening? Consider seeking out service members who are looking for a job. Visit the U.S. Department of Labor’s website and check out their employer toolkit for tips on how to employ veterans, service members who are transitioning out of active duty and those who were wounded in battle.
Thank a Veteran
Talk with people on your staff who have served and ask them if you can share their stories. You can then:
- Post these stories to social media
- Add them to your company’s website
- Run them in your newsletter or other publications
It’s a great way to thank your people for their incredible contributions to our country.
Give Your Veterans the Day Off
A day of paid time off every year honoring all their hard work in the armed forces is both thoughtful and fitting. And if you are in Iowa, it’s required to give the day off, paid or unpaid!
Fly Our Flag
And fly it proud! This simple, gallant gesture of flying the flag outside of your business shows respect to our country and to veterans on Veteran’s Day (and every day).
Share a Meal
Host an all-staff Veteran’s Day lunch and give your employees the opportunity to come together, thank and shake hands with your businesses’ home-grown heroes. If lunch won’t work, how about coffee and bagels first thing in the morning?
Serve the Veterans in Your Community
Check out your area’s veteran service organizations (VSOs), which are there to provide support to military veterans and their families. These VSOs have volunteer options galore, from onsite coaching at workforce centers to equine therapy to handing out supplies at veteran homeless shelters. These hands-on opportunities for your team will not only raise appreciation for our veterans, it will shed some light on the issues our veterans face that civilians may not be aware of.
To all the veterans out there, THANK YOU for your service.