In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.”Theodore Roosevelt
Eric enjoys working with data and developing research instruments to best collect data that provides insights and supports members’ business strategy planning. In his years of experience in the market research field, Eric has streamlined processes and made data more transparent and easier to use in decision making. Outside of work, Eric enjoys camping, cooking, gardening, and collecting vinyl.
Eric’s expertise covers a wide range of market research processes including survey programming, data collection, data structure, and analysis. Before joining MRA, Eric was a survey programmer and data specialist for a market research firm in the Milwaukee area. Eric also has experience working as an intern at a direct marketing company focused on tracking catalog performance in various markets across the United States.
- Streamlined processes and developed efficiences for programming market research studies.
- Managed the operations of 20 executive board members on 6 accounts for a non-profit, student-run market research firm which ran in conjunction with UW-Whitewater's American Marketing Association (AMA).
- Assisted in leading UW-Whitewater’s AMA Chapter winning entry in the 2011 Case Competition Challenge at the National Conference in New Orleans.
Eric received his bachelor’s degree in marketing from the University of Wisconsin-Whitewater.