Words To Live By

November 22, 2019
Engagement & Retention
Talent Management
Read time: 2 mins

Talk about refreshing.

Peter Feigin, President of the Milwaukee Bucks, recently presented at MRA’s Creating Winning Cultures event. Appropriately so because he knows a thing or two about creating a winning culture. Since starting with the Bucks in 2014, his motivating and focused leadership earned him the Milwaukee BizTimes CEO of the Year in 2015.


He’s also put together a crème de la crème management team who has inspired a new corporate culture, anchored by accountability, collaboration and fun. Not surprisingly, the Bucks were named one of Milwaukee’s best places to work in 2017.

What is it that the Bucks organization does that sets it apart? For one, they tell it like it is. While Peter reviewed his roadmap to success, he shared with us the Buck’s Guiding Principles. Every new hire is schooled on it - it spells out how they live their lives at work. It’s succinct, poignant and what every HR professional wants to say to all new hires because, well, it’s pretty darn perfect.

Buck’s employees need to stick to these eight guiding principles:

  • Be present or don’t show up.
  • Set ridiculously high standards.
  • Include everyone: people.
  • Understand that culture happens with or without you.
  • Make sure your words match your actions.
  • The best, most effective form of social media is a face-to-face relationship.
  • Don’t be a jerk. Be nice.

There you have it, directions that have helped transform the culture of the Milwaukee Bucks organization. To the point, spot-on and honest - a culture combination slam dunk.

Be sure to tune in next time when we talk about the Creating Winning Cultures event’s second speaker, Judd Schemmel from American Family Insurance and the awesome culture-building initiatives they are carrying out in the communities they serve.