Customer Satisfaction Surveys
| Where to Start:
In Northern Illinois, contact Doree Kaforski at 800.679.7001 or Doree@mranet.org
In Iowa/Western Illinois contact Linda Rubey at 888.516.6357 or lindar@mranet.org
In Wisconsin or other locations, contact Juli Markham at 800.488.4845 or julim@mranet.org
Related MRA Training:
To see our upcoming classes click here and type Customer in the Keyword box.
Related MRA Services:
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Survey information is only as good as its source. At MRA, we have the survey expertise to ensure valid, reliable data; and the HR acumen to help you interpret and apply the resulting information.
Benefits
A Customer Satisfaction Survey from MRA enables your company to understand:
- The issues most important to your customers and how you perform.
- How different groups of customers perceive your company and specific services/products.
- Where you need to place resources in order to maintain or grow your business.
- Warning signs.
- Where to prioritize your efforts.
Customer Satisfaction Survey Process
With each project, we begin by determining your specific needs:
- Objectives
- Specific topics
- Format (online, phone, mail, focus group)
- Employees/Customers to survey or sample
- Demographic categories (depending on how you wish to examine the results)
- Response rate for validity
Survey Report and Implementation
Following creation of the survey, MRA will administer it as desired, analyze the data, and produce a comprehensive report.
Reports include:
- Professional analysis and interpretation.
- Easy-to-read tabulated data and color charts.
- Verbatim employee/customer comments (if desired).
- Recommendations (if desired).
PLUS, MRA will meet with management to review and discuss the results.
After the report, MRA can help you act on the information by:
- Communicating results to key groups.
- Assisting in strategic or project plan creation.
- Assisting in overall plan implementation.
MRA member companies receive reduced rates on all services.
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