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Developing a Strategic Marketing Plan

Plan your company's future! This program will provide a hands-on approach to designing and planning the marketing strategies to help your organization succeed and grow.

Who Should Attend: Personnel responsible for developing a company's marketing and strategic plans.

Program Content:

  • Make the four P's of marketing work for you
  • Use creativity to solve analytical problems
  • Set priorities among a diverse product mix
  • Define your image and establish your product niche
  • Learn the five steps to a successful marketing plan
  • Discover how marketing "fits" with the operations and financial aspects of an organization
  • Leave with the outline of a complete marketing plan for your organization

Fee: $285 MRA members | $400 non-members
CEUs: 0.7

Date Time Location
Tuesday, April 20, 2004 8:30 a.m. - 4:30 p.m. Waukesha, WI
Thursday, September 30, 2004 8:30 a.m. - 4:30 p.m. Waukesha, WI

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